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Congratulations! The students wins the first prize in 2011 Cultural Creative Marketing Contest
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Post Department：Department of Business Administration Post Date：2011-12-30 |
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| Congratulations! Undergraduate Degree Program of International Project Management wins the first prize in 2011 Cultural Creative Marketing Contest. |
| Prof. Jia-Jing Cai, Department of Business Administration advising three students, including Ting-Xuan Li, Hong-Xuan Chen, Guan-Ting Chen and Zi-Qian Huang won the first prize in 2011 Cultural Creative Marketing Contest and the Proposal for Bicycle Riding and Pickled Mustard Greens in Dabei. |
| News: Students Promote Rural Area Culture: Bicycle Riding and Pickled Mustard Greens Culture. |
| Far East University held 2011 Cultural Creative Marketing Contest and invited students in universities to design agricultural products marketing proposals with the concept of biotechnology. Undergraduate Degree Program of International Project Management at YunTech proposed “Bicycle Riding and Pickled Mustard Greens in Dabei” and won the first prize. |
| There are 80 percents of pickled mustard greens produced in Dabei. That’s why the team at YunTech chose pickled mustard greens as a marketing topic with the concept of happy life. They chose Sanshan Guowang Temple and Pickled Mustard Green Museum as the landmarks and design a project for bicycle riding in Dabei. In addition, they also design workshops for parents and children as well as the first local theatre company in Yulin. They wish to market pickled mustard greens and local cultural in Dabei. |
| Ting-Xuan Li said bicycle riding used to be promoted in Dabei, but it didn’t work properly. The team from YunTech hopes that the government will use the proposal to help local industries and tourism. |
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